Croix-Rouge de Belgique made a communication campaign to aware the population with blood problematic. To support the campaign a road show was planned. The idea was to be present in shopping malls, events with a scream box. People are invited to scream "Vivaaaaaant" and to share the movie with #vivaaaaant.
For the campaign kick-off, the video animation was coupled to a badge production (image taken from the video).
Take a look and enjoy!