Badge activation
Festivals, I was there.
SUMMER FESTIVALS
The project
What is the most persistent way to say "I was there" ? By pinning your picture and bringing it all around. Proximus was sponsor of 7 major festivals in Belgium. The briefing was cristal clear : "we need to attract people into our (huge) stand". We answered the brief quite simply. We took pictures in front of the stand with connected tablets, we invited participants to enter the stand to find back their photo and we manufactured it as a pin button. At the end of the season, we produced 70.000 badges. Coupled to a cap, brand effect is even stronger.
Badge become a collector year after year, and the branding remains.
Photos & Video
Take a look and enjoy!
Credit RW tv powered by Proximus
Priintr srl
Grand'Route 83 / B4
1435 Mont-Saint-Guibert
Belgium
BE 0671.583.656
Office location
Grand'Route 83 / B4
1435 Mont-Saint-Guibert
Warehouse location
Avenue Jean-Etienne Lenoir, 8
1348, Louvain-la-neuve
Contact Us
info@
+32 475 98 04 60
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Réseau Entreprendre
Alliance Centre BW
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