Postcard activation

The Volkswagen Beetle Cabrio is a mix between legacy and modernity, 2 values that fit with our postcard brand activation.

Who still sends postcards? Almost no one. Another good reason to offer that "'experience" to the visitors in Francorchamps.

How did we do that? We took pictures with branded tablets. The visitors found back the photo on the desk, put a photo filter and filled in their data. The postcard was twice live produced. One for the souvenir. The second one to be filled in and dropped into the post box.