IMMERSIVE GREEN KEY
For the Brussels Motor Show 2020, SEAT wanted a brand activation on their stand with 2 main objectives : gathering leads & generating traffic on the stand.
We decided to decline the "street" value of the brand into an eye-catching half-pipe. To bring the experience to another level, we covered the whole ramp with a green key. To reinforce the "street" atmosphere, we worked with a dual tone full tag as a background wall.
Up to 3 photos were taken, the participants automatically detoured and integrated in the picture.
Printing & sharing stations were placed centrally to create traffic on the stand.
4881 photos were printed and almost 10k € were collected for Farm Forest association to plant trees in Asse.
Photos & video
Take a look and enjoy!